Collect the questions
Group them by what readers are trying to do.
For content teams
Build your calendar around readers' questions.
Find out what readers keep asking, then give writers a brief that explains what the article needs to answer.
All solutionsThe challenge
Start with the real question.
A calendar can fill up with ideas that sound plausible but repeat what the site already says or miss the question readers actually have.
What changes
Give writers a specific question to answer, with the source conversations attached. Reviewers can check the draft against the need that prompted it.
Your workflow
How to research the next topic.
Find missing answers
Check what your existing pages leave unanswered.
Give writers the sources
Use the original conversations to explain the brief.
Example
A content decision for content teams
This fictional example shows how to check a topic before deciding what to write.
The situation
Another introductory article is on the calendar. Readers keep asking what to do when the process fails halfway through.
What to check
Collect the examples of things going wrong. Find the confusing steps and check whether your help pages explain them.
The content decision
Brief a troubleshooting guide around those failure points. Include the source conversations so the writer and reviewer know what readers need to fix.